About Bait Odorant

Fishing is built on confidence. Confidence in your equipment. Confidence in your bait. Confidence in every cast.

At Bait Odorant, we understand that fish rely heavily on their sense of smell to locate food, especially in stained water, deep water, low-light conditions, and heavily pressured fisheries. That's why we created Bait Odorant Pro Strike Gel—a premium scent attractant designed to help anglers create a stronger scent trail, attract more fish, and increase strike opportunities.

Our mission is simple: develop high-quality bait attractants that help anglers catch more fish while remaining easy to use, long-lasting, and effective in real-world fishing conditions.

Each Pro Strike Gel formula is developed around natural forage profiles that fish actively feed on throughout the year. From Shrimp and Menhaden for coastal gamefish to Crawfish, Garlic, Anise, Blood/Baitfish, and Shad for freshwater predators, every scent is carefully selected to mimic the natural foods fish recognize and pursue.